My dream growing up was to become a professional footballer. Unfortunately, I soon discovered that it takes more than an exotic name to play in the Premier League.

Having come to terms with that rather obvious fact, I now dedicate my time to my true calling: creating content that people actually want to consume.

I’ve since built a career across podcasts, digital media, branded content and editorial production. My work sits at the intersection of storytelling, audience development and content strategy, helping turn ideas into shows, interviews and content that connect with people.

I’m naturally curious, which is useful given I’ve spent much of my career working across subjects I knew very little about beforehand. From venture capital and artificial intelligence to motorsport, music and supply chains, I’ve learnt how to get up to speed quickly, ask better questions and uncover stories worth telling.

Along the way I’ve helped grow the listenership of Riding Unicorns by 400%, contributed to Mission Makers becoming one of the top 2% of podcasts globally, and supported the growth of content brands across a range of industries. Today I focus on content development, executive production and audience-focused storytelling, while continuing to experiment with new formats, emerging AI tools and production workflows.

When I’m not working, you’ll usually find me gesticulating at highly paid athletes on television, posing awkwardly underneath bridges, or attempting to memorise the entire TFL map.